Let the Dynamisn continue.. with our


* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.



Creating kando with products and services that exceed your expectations

For over 50 years, Yamaha Motor group has endeavored to create diverse value through products and services since its founding.

We have worked based on three ideas which constitute our “Corporate Philosophy”. One is our “Corporate Mission”, that is our core identity, values, purpose and visionary goals. The second is “Management Principles” - the guiding management principles for achieving our corporate mission. The third is “Action Guidelines”, the guidelines each individual should follow to realize our corporate mission.

Being the “Kando* creating company” is our goal to “offer new excitement and a more fulfilling life for people all over the world”. We strive to use our ingenuity and passion to realize peoples' dreams and always be the ones they look up to for “the next Kando*.”





1. Creating value that surpasses customer expectations.
To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.

We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.

2. Establishing a corporate environment that fosters self-esteem.
We must build a corporate culture that encourages enterprise and enhances corperate vitality. The focus will be on nurturing the creativity and ability of our employees, with an equitablr system of evaluation and rewards.

3. Fulfilling social responsibilities globally.
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty and sincerity.




Meeting change with swift and informed action


Courage to set higher goals without fear of failure


Working with tenacity to achieve desired results, and then evaluating them



Yamaha Motor Group's corporate mission is to be a "Kando creating company." We aim to offer the people all over the world joy, amazement, elation, fulfillment and happiness through our products and services while maintaining harmony with society and the global environment. To achieve this, we will leverage the empathy arising from connections between people as an engine for creating new value. As a company trusted by society, we will, under appropriate corporate governance, contribute to the resolution of social issues and sustainable development through innovative and diverse products and services, in ways that take the unique style of Yamaha

We ask our business partners to uphold this policy and act on its basis.

• We will comply with international rules, laws and ordinances, and at the same time, we will work to prevent corruption, and execute our operations with fairness and integrity.
• We will respect human rights, will not discriminate, and will not use child labor or carry out forced labor under any form.
• We will value our relationships with our stakeholders and disclose information in a timely and appropriate manner

We will provide high-quality products and services that can be used safely and with peace of mind by anyone, and will be working to educate people on the proper ways to use our products, and spreading this knowledge to create good environments for their use.

We think that the health and safety of our employees is the foundation for the company’s growth. We will improve working environments, respect and promote diversity and inclusion, and engage proactively in talent management. We will also respect the freedom of association and the right of collective bargaining.  

Business Partners
We will have our doors wide open to all partners, regardless of nationality or size, and engage in the achievement of mutual prosperity with a long-term perspective.

Global Environment
We will develop technologies to prevent global warming, and work to minimize environmental loads. Furthermore, we will undertake the conservation of biodiversity and sustainable use of natural resources.

The Community
We will respect the cultures and customs of each country and region, and work to achieve harmony with communities.

Shareholders and Investors
We will aim to enhance corporate value through long-term stable growth based on mutual dialogue.